An Egyptian actor, writer and film producer. He has been awarded Best Actor for several of his works. Throughout his acting marathon, Yassin has been part of many reputable films. With increased exposure and continuous hard work, Yassin landed some highly applauded roles to prove his skill and establish himself as a serious actor in the Egyptian film industry, and became a box office name.
Tell me about 24 hours in the life of Asser Yassin.
I’m someone who doesn’t get bored. Boredom for me is dangerous. For example, if I work out, I never do the same routine everyday. I work out in the morning around 8am. I take my son to the nursery first and then go to the gym.
Then maybe paint or sculpt; nowadays I’m always working on something – I’m currently learning to play the drums for a role, and typically I have at least one script to work on. I also travel a lot, so that keeps me busy.
I’ve been painting for about a year. In a few years I might have an exhibition. I’m mostly interested in abstract painting. I like mixing mediums; charcoal, acrylic, and pastels. I love working with charcoal. I also use clay from the Nile for sculptures. It’s the best material you can use for sculpting.
I’m a family man so spend a lot of time with the kids – when my son finishes nursery for the day we spend a lot of time together.
What are your favourite pieces from the Concrete collection?
I love the colours, the tone of the pieces. It’s something you can wear anywhere – it would suit you in Europe and suit you in the Middle East. The clothes don’t look too European or ‘out there’ in terms of style. I love wearing Concrete because style-wise it defines the Egyptian man.
What is emerging in Egyptian fashion?
There is a great art movement evolving in Egypt, from fashion to art, to graphic design, to music: everything.
Now that there’s an increase in arts creation, fashion is affected by this. Lately individuals are opening up their own lines and brands, it’s fantastic.
We all used to wear Concrete when we were kids – there weren’t any other brands. I love that it’s a local Egyptian brand – Egyptian taste and craft. You have both grown up together, so there is that element of trust.
I am proud of this brand. I think it would be easy for Concrete to be internationally acclaimed.