Face of the Brand

Ettore is the Italian creative and artistic soul of Concrete.

He is internationally acclaimed for his sensibility in deciphering the taste of the contemporary man.

Indeed, throughout his career, he has collaborated with some of the most prestigious Italian and international brands.

Ettore’s stylistic vision perfectly marries Concrete’s ambition to create menswear collections inspired by the Italian tradition, rich in sartorial details but at the same time innovative and modern.

Ettore’s collections have a distinctive and immediately recognizable style which perfectly match the needs and desires of the Concrete man.

Concrete sets the trends in the Egyptian market through the inspiration from the 'capital of fashion', Italy.
Ettore Veronese
Head Fashion Designer